This post is also available in: Italiano (Italian)

This company was born in Chieri in 2008, thanks to Pierluigi and Paolo Gullino: father and son both motivated not only by the great desire to experiment but also by the love for nature.

Pierluigi, a floriculturist, a researcher and a pioneer of new innovative techniques has also focused himself the therapeutic virtues of many plants. Paolo, very creative and self-taught, is, instead, stimulated by a holistic approach to nature: he is a scholar of cultural heritage restoration and his work offers a new outlook to botany and art coexisting hand in hand.

These two professionals started this adventure by cultivating unusual species such as the beefsteak plant, ochro, candyleaf, and hemp. The latter had already been timidly introduced on the Italian market in 1998, and the Gullino brothers were the first to re-cultivate it in Italy.

The Gullinos usually attend many market exhibitions, offering products and counselling to new farmers with a no-nonsense and thorough information approach.

In 2010, Paolo decided to experiment “elsewhere” and left Piedmont with a van full of plants and a new mission: to spread the cultivation of plants from ancient times and place – all with great nutritional and therapeutic qualities and mostly unknown.

He thus started his endeavour in Tuscany, travelling from province to province, and dedicating himself to experimental gardens. The cultivation of hemp, which has always been his forte, offered him the opportunity for a “karmic” encounter with Sofia, who’s now his wife: she’s just as passionate about medicinal products, essential oils and first transformations; over the years, she has also successfully tested new recipes and techniques, with particular attention to personal care and well-being products.

In 2015, Natura Maestra Association was established within Piante Innovative – its aim has always been to promote and facilitate that very creative and innovative approach to botany, thus exploiting the full potential of each single plant species.

The mission of Innovative Plants

The mission of Innovative Plants is to share its very own knowledge and rediscover that ancient alliance between man and the Earth. This company strives to offer a link between ancient traditions and modern needs, using plants – a vital resource for environmental sustainability – as a connecting leitmotif. Creativity, intuition combined with ingenuity and concrete needs can transform seeds, roots, stems, leaves, flowers into incredible products: as they always have.
It is a continuous exploration of useful, peculiar, and incredible species which can be either already part of flourishing traditions in some other parts of the world, as well as forgotten remedies and powerful allies for our well-being.

The mission of Innovative Plants, therefore, is based on common sense. Lost trees have to be replaced by new ones in large numbers, biodiversity and synergy between plants is the true alchemy of Mother Nature: all these considerations have to be considered as vital, small steps on a very long journey toward progress, harmony and true respect for the environment.

This post is also available in: Italiano (Italian)